Turning Quick Taps
into a Daily Habit
QSR / Fast-Casual Dining | App Design & Development + Marketing
A complete app overhaul paired with a high-impact launch campaign transformed Brixton Table's digital channel into a subscription growth engine.
Enterprise
Quick Service Restaurant
Revamp mobile ordering app and drive subscription growth through integrated marketing
The Business Problem & Big Picture
Business Problem
Brixton Table's existing mobile app was functional but dated. The user interface lacked the polish expected from a leading fast-casual brand, and the ordering flow had too many steps, causing users to abandon their carts before checkout. The loyalty program felt disconnected, and the Unlimited Sip Club subscription was buried deep within the app, resulting in underwhelming sign-up numbers.
Beyond the app itself, Brixton Table lacked a cohesive digital marketing strategy to promote the revamped experience. There was no structured plan for driving downloads, onboarding new users, or converting free members into paying subscribers. The brand needed a partner who could handle both the product and the promotion.
The Big Picture
Brixton Table wanted more than a facelift. They wanted an app that would become central to the dining experience, making it easier to order, earn rewards, and subscribe to their beverage program. The vision was to turn a simple ordering tool into a daily habit for millions of loyal customers.
Progressive UX was engaged to handle the full scope of this transformation. From redesigning the app's architecture and interface to building a multi-channel marketing engine that would fuel adoption and retention, we took ownership of every touchpoint. The goal was to make the Brixton Table app indispensable and make sure the world knew about it.
Getting to Know the App
Name: MyBrixton Table+
Mobile ordering, loyalty rewards, and subscription management for Brixton Table
Target Audience
- Daily commuters and office workers looking for quick, healthy meal options
- Existing MyBrixton Table loyalty members seeking a smoother digital experience
- Subscription-curious customers interested in the Unlimited Sip Club
- Families and groups who frequently order for pickup or delivery
Core Features
- Streamlined 3-tap ordering with saved favorites and smart reorder
- Integrated loyalty dashboard with real-time points tracking
- Unlimited Sip Club subscription management with QR redemption
- Group ordering and scheduled pickup with real-time tracking
- Personalized menu recommendations powered by order history
- Push notification engine for promotions and rewards
Our Approach
We combined product thinking with performance marketing to create an experience that converts at every stage of the customer journey.
Customer Journey Audit
We mapped the entire Brixton Table customer lifecycle, from first app download to repeat subscriber. This allowed us to identify friction points in the ordering funnel and missed opportunities in the loyalty and subscription experience.
UX Overhaul & Simplification
Our design team reduced the ordering flow from seven steps to three, introduced visual menu browsing with high-quality food imagery, and elevated the loyalty program to a prominent position on the home screen.
Subscription Experience Design
We reimagined the Unlimited Sip Club as a first-class feature, complete with a dedicated onboarding flow, in-app trial offers, and a QR-based redemption system that made claiming beverages fast and satisfying.
Full-Stack Development
Our engineering team rebuilt the app with a focus on speed, reliability, and offline resilience. We integrated directly with Brixton Table's POS system and kitchen display screens to ensure real-time order accuracy.
Multi-Channel Launch Campaign
We developed a comprehensive marketing strategy spanning paid social, influencer partnerships, email sequences, and in-store collateral. Every channel was designed to drive downloads and push users toward subscription activation.
Retention & Growth Engine
Post-launch, we implemented a retention framework powered by behavioral triggers, personalized push notifications, and A/B tested in-app messaging to continuously optimize engagement and reduce churn.
Challenges & Solutions
Delivering a seamless dining-to-digital experience required solving problems that spanned technology, operations, and consumer behavior.
POS Integration Complexity
Syncing the new app with Brixton Table's existing point-of-sale infrastructure across thousands of locations required deep technical coordination and rigorous testing to prevent order errors.
Subscription Skepticism
Many users were unfamiliar with the subscription model for a restaurant. We had to design onboarding flows and marketing messaging that clearly communicated value and lowered the barrier to trial.
Balancing Speed & Richness
Users expected fast load times, but the new design featured richer visuals and personalization. Optimizing image delivery and caching strategies was critical to maintaining performance.
Nationwide Rollout Coordination
Launching the app update and marketing campaign simultaneously across all Brixton Table locations required careful coordination with regional managers, franchise partners, and in-store teams.
Our Solutions
3-Tap Ordering Flow
A radically simplified ordering experience that lets users go from app open to order confirmation in three taps, powered by smart defaults, saved favorites, and predictive suggestions.
Sip Club Front & Center
The Unlimited Sip Club was elevated to a hero feature with a dedicated tab, animated onboarding, free trial prompts, and a satisfying QR scan experience for in-store redemption.
Integrated Loyalty Dashboard
A unified rewards hub showing points balance, tier progress, personalized offers, and redeemable perks in one glanceable view, keeping users motivated to engage daily.
Omnichannel Marketing Engine
A synchronized campaign across Instagram, TikTok, email, push notifications, and in-store signage that created consistent messaging and drove a surge in downloads and subscriptions during the first month.
Behavioral Retention System
Smart push notifications triggered by user behavior (lapsed visits, reward milestones, subscription renewal dates) that kept engagement high and churn low without overwhelming users.
The Results
Progressive UX delivered a complete app transformation paired with a marketing engine that turned Brixton Table's digital channel into a growth powerhouse.
73%
Increase in Unlimited Sip Club subscriptions within the first 60 days of the revamped app launch
2.1M
New downloads driven by the integrated marketing campaign in the launch quarter
41%
Reduction in cart abandonment rate thanks to the simplified 3-tap ordering flow
58%
Higher daily active user count compared to the previous app version
4.7
Average star rating on the App Store and Google Play post-relaunch
22%
Growth in average order value attributed to personalized menu recommendations and upsell prompts