Empowering Eczema Management
Through Patient-Clinician Collaboration
MOBILE APP DEVELOPMENT | App Store Optimization (ASO)
EczemaWise, a UK-based health-tech app, aims to help individuals with eczema track their symptoms, manage triggers, and collaborate with healthcare professionals.
Health-tech Startup
Digital Healthcare
To provide eczema patients and clinicians with a platform that empowers self-management and enhances clinical collaboration for better eczema care.
The Business Problem & Big Picture
Business Problem
EczemaWise faced significant challenges in gaining visibility in a crowded app store space. Despite having a clinically backed platform designed for patients and dermatology professionals, the app struggled to rank for eczema-related search terms, limiting its reach and user onboarding. The app’s discoverability was poor, and it failed to capture a large audience within the target market.
The client urgently needed to optimize the app’s store presence to increase user registrations, build brand trust, and foster growth among both patients and healthcare professionals. These obstacles threatened the long-term success and credibility of the app in an increasingly competitive market.
The Big Picture
EczemaWise's vision was to create a user-friendly platform that not only helps individuals manage their eczema but also provides actionable insights for healthcare providers. By integrating patient self-management features with clinical tools, the app stands out in the healthcare space.
This solution was chosen because it filled a critical gap in eczema care, offering a comprehensive approach that combined symptom tracking, education, and healthcare collaboration. Unlike other solutions that were either too generic or overly complicated, EczemaWise’s design provided clear, meaningful tools for both patients and professionals, making it unique and highly valuable.
Getting to Know the Platform
Name: EczemaWise
To help individuals with eczema manage symptoms, track triggers, access educational content, and share reports with healthcare providers.
Target Audience
- Individuals suffering from eczema who seek effective tools for managing their condition.
- Dermatology professionals looking for a platform to track and assess patient data.
Core Features
- Symptom tracking and trigger logging.
- Educational content on eczema management.
- Report sharing capabilities with healthcare providers.
- Customized alerts for flare-ups.
- Easy-to-use interface for patients and clinicians.
- Secure, HIPAA-compliant data sharing.
Our Approach
Progressive UX’s approach to the project involved an integrated strategy combining app design, development, and marketing. Here’s how we tackled it:
Market Research & Audience Insights
We began by understanding the target audience’s pain points and needs, studying both patients and clinicians. This informed our design and development process.
App Design & User Experience
We focused on a seamless, intuitive design that makes the app functional and easy to use, offering patients simplicity and clinicians structured data.
App Development & Testing
Once the design was finalized, our team built the app with the latest technologies and ensured smooth performance through rigorous testing across devices and operating systems.
ASO & Marketing Strategy
We implemented an ASO strategy with optimized keywords and metadata, while creating marketing creatives to engage both patients and healthcare providers.
App Store Optimization (ASO) Execution
We targeted high-intent keywords like "eczema tracking" and "dermatitis management," optimizing the title, description, and visuals to boost discoverability.
Post-Launch Monitoring & Feedback Integration
After launch, we continually monitored app performance and user feedback, implementing updates based on real-world use and further refining the marketing strategy.
Challenges & Solutions
EczemaWise faced multiple challenges during the development and marketing phase:
Low App Visibility
The app had poor discoverability in app stores, making it difficult for users to find it.
Complex User Needs
The app needed to cater to two very different user groups (patients and clinicians), each with unique needs and expectations.
Misaligned Messaging
The app's messaging wasn’t clearly tailored to address the concerns of both audiences, making it difficult to communicate its value.
Limited Onboarding
Despite having valuable features, the app faced a slow onboarding process, which resulted in fewer user registrations.
Outdated Visual Assets
The app’s screenshots and visuals were not compelling enough to showcase its key features effectively.
Lack of Clinical Trust
Clinicians needed reassurance that the app would provide accurate and actionable data, which was not emphasized in the initial app listing.
Enhanced App Discoverability
We optimized the app store listing with high-intent keywords, improving its visibility in eczema-related searches.
Clear Messaging
Messaging was tailored to address the distinct needs of patients and clinicians, ensuring both groups understood the app’s value.
Visual Design Overhaul
We redesigned the app’s visual assets, including screenshots and preview images, to better highlight its core features and benefits.
User-Centric Design
A streamlined, intuitive design was developed to ensure ease of use for both patients and clinicians.
Effective Onboarding Process
We simplified the onboarding experience, making it easy for new users to get started with minimal friction.
Building Trust with Clinicians
By emphasizing clinical terminology and data sharing, we built credibility with healthcare professionals, ensuring they trusted the app as a tool for their practice.
The Results
Progressive UX delivered an integrated solution that transformed EczemaWise’s market presence and user engagement.
18,000
new user registrations directly attributed to ASO-driven app store discovery.
45%
increase in engagement rates within the first three months post-launch.
14%
year-over-year increase in impressions for key eczema-related keywords
App Screenshots
